Our Ethos - Empowch

Empowerment through equity

Equity through transparency

Our Story

Our founder, Moataz, grew up in a large family of eight, in a small rural village in Lebanon. Everyone in his family has a smartphone, but only he and his brother have bank accounts. Like so many in the diaspora, sending money home to family and friends is a difficult, very costly and time-consuming exercise and in some cases just not possible.

1.4 billion people worldwide are unbanked or underbanked, which means they do not have access to any basic financial services, and yet two-thirds have access to a mobile phone. It only seems logical that the solution to empowering the unbanked, lies in the use of mobile phone and blockchain technology to work toward bringing financial inclusion to these disadvantaged communities.

The Team

Moataz is the driving force behind the inception of Empowch, handling everything from funding to product development and market growth. With expertise in Fintech and User Experience Design for emerging technology. Moataz, originally from a financially excluded community in Lebanon, brings over a decade of experience, including roles at the World Bank Group, showcasing a unique skill set that positions him well for his role as CEO.

MOATAZ ALOBAID

Founder & CEO

Bethany is the key force in building the company from the ground up, overseeing product, team, finances, partnerships, and operations. Heading compliance, legal, HR, and finance, she also leverages her experience as a Behavioral Scientist in the MENA region, merging her passion for behavioral science with Fintech to address real-world challenges.

BETHANY CONDO

Co-Founder & COO

Frederik, a dedicated member of the executive team for the past 2 years, has played a key role in bringing the product to market. Currently directing Marketing/Sales, he brings creativity and resourcefulness, backed by startup experience in e-commerce, event management, and interior design in Jeddah and the MENA region.

FREDERIK GOSS

CMO

Randa, a seasoned banking professional and blockchain expert with 15 years of experience, recently rejoined the team to lead Empowch's entry into the regional market. Accomplished and well-known in the domain and region, she brings a wealth of knowledge to her role, strongly believing in the power of blockchain for financial inclusion and the impact Empowch can make.

RANDA ALRIFAI

Community Regional Director

Andrea, a dedicated young professional, started as a marketing intern at Empowch over 4 years ago and has since become a vital member of the core team. Over the years, she has contributed to all marketing and communication activities, currently managing marketing efforts and channels, and leading digital design efforts, her talent and dedication continue to be invaluable assets to the company.

ANDREA ARAIZA

Marketing and Communications Director

A versatile technical lead with over 3 years of dedication to the product, he spearheads frontend development for the Empowch mobile application. Recently, he expanded his role to include product management and regional business development. His experience includes the latest mobile cross platform technology and tools.