Reflecting on 2024: Building Bridges, Empowering Communities

January 4, 2025

The Pitch: A Story of Innovation and Impact

This year, we refined our pitch to articulate the full scope of our vision and solutions. We will be meeting investors and pitching  at the 1871 Fintech Summit in Chicago between 15-17 January, 2025.

Here’s the core of what we’ve built:

  1. The Problem: Payments systems are fragmented. Wallet providers struggle to scale because they can’t connect to banking or cash rails, leaving millions of potential users untapped. Meanwhile, over a billion people remain unbanked, excluded from the financial system, with high fees, slow service and limited options for saving and transacting.

     

  2. The Solution
    1. Empowch’s Interoperable API: Think of it as the “SWIFT” for digital wallets. It bridges disparate payment systems on the cash, banking, and blockchain rails —enabling wallet providers to scale their user base, drive volume, and reduce friction for their customers. 
    2. Shaheen Wallet: Shaheen is a next-generation, self-custody blockchain wallet designed to empower individuals and businesses through seamless, low-cost, and secure cross-border payments. It provides users with the ability to save and transact using stablecoins (e.g., USD, EUR, AUD), ensuring financial stability even in volatile markets. Shaheen bridges the gaps between traditional banking, cash systems, and blockchain technology, enabling underserved and unbanked populations to access the digital economy.
      1. Beyond personal financial empowerment, Shaheen also serves entrepreneurs and businesses by connecting them to a global network of gig economy freelancers, facilitating near-instant payments in multiple currencies also to other businesses in new territories. With a focus on speed, trust, and control, Shaheen combines financial inclusion with advanced technology to redefine what a blockchain wallet can achieve.

Shaheen: From Concept to Reality

Shaheen’s launch this year was a defining moment for us. What started as a feature within Empowch grew into a standalone product, reflecting our commitment to financial inclusion. Shaheen is more than a wallet—it’s a bridge to stability and opportunity for millions. With stablecoin integration and peer-to-peer transfers, users can save, send, and transact with ease, security, and speed.

Lessons from 2024: Iteration and Growth

Each pitch, event, and conversation brought invaluable lessons. At Abu Dhabi Financial Week, we connected with fintech leaders who validated our interoperable API’s potential to solve a critical industry challenge. During our university tour in Lebanon, we engaged directly with the individuals we aim to serve, understanding their pain points and refining our solutions accordingly.

These experiences reinforced the importance of iteration. Every version of our pitch deck, every product tweak, and every conversation has sharpened our focus on delivering real-world impact.

  • The Year Ahead: Scaling Innovation

Looking to 2025, we’re more focused than ever on execution:

  • Interoperable API: Finalizing the technology and piloting it with our first wallet partners.
  • Shaheen: Expanding its reach, enabling stablecoin savings, and empowering underserved communities.
  • Collaboration: Partnering with NGOs and wallet providers to unlock opportunities for financial inclusion.
  • Community: Building a network of like-minded innovators who share our vision for transforming payments. 

A Call to Action

To investors: Empowch and Shaheen are more than ideas—they’re scalable solutions with a clear roadmap and a committed team. Your support can accelerate this journey, bringing financial inclusion to millions while capturing the value of a massive market opportunity.

To peers and wallet providers: Let’s work together to address the challenges of fragmentation and scale. Empowch’s API is here to bridge the gaps, and Shaheen is here to empower MENA users with a self-custody, user-centric, stable coin powered, blockchain wallet. 

Sovereign Control of Your Cash !!

As 2024 ends, I’m filled with gratitude for the milestones we’ve achieved and excitement for the road ahead. We have grown on every level and we have users using our product. Together, let’s redefine the future of payments—making them instant, interoperable, and inclusive for more people.

 

Frederik Goss – CMO

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